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Turning Vision into Victory: A Showcase of Successful Market
Hoop Dreams: Elevating the World’s Largest 3-on-3 Tournament with Strategic Marketing
Hoop Dreams: Elevating the World’s Largest 3-on-3 Tournament with Strategic Marketing
Hoop Dreams: Elevating the World’s Largest 3-on-3 Tournament with Strategic Marketing
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With extensive experience in developing PR and marketing strategies for live events, I’ve had the privilege of being part of the Hoopfest team for the past six years. Hoopfest is the largest 3-on-3 basketball tournament in the world, attracting 24,000 players from 44 states and 6 countries. Each year, I run the Digital Street Team, managing a talented group of 15+ photographers, videographers, and interns to capture sponsor deliverables and Hoopfest’s marketing assets. In addition to overseeing the creative team, I’m responsible for crafting the event’s PR and marketing strategies. Most notably, my post-COVID strategy successfully supported the registration of over 6,000 teams, helping Hoopfest continue to thrive in a challenging environment.
Lipedema Uncovered: How Education and Outreach Drove Engagement
Hoop Dreams: Elevating the World’s Largest 3-on-3 Tournament with Strategic Marketing
Hoop Dreams: Elevating the World’s Largest 3-on-3 Tournament with Strategic Marketing
I have extensive experience in creating and executing strategic campaigns that drive results. For Premier Lipedema Clinic, I developed a comprehensive educational campaign aimed at raising awareness about lipedema within the medical community and among women nationwide.
By producing educational videos, writing informative blog posts, and utilizing targeted outreach, we were able to increase engagement by 4x. This approach not only educated both new and existing customers but also led to the development of valuable relationships with multiple healthcare providers, significantly expanding the clinic’s reach.
Chickpeas Unleashed: Driving Awareness and Demand in the Plant-Based Market
Hoop Dreams: Elevating the World’s Largest 3-on-3 Tournament with Strategic Marketing
Chickpeas Unleashed: Driving Awareness and Demand in the Plant-Based Market
I have a strong background in creating tailored content and messaging to reach specific target audiences using an omnichannel approach. For Fresh Nature Foods, the world’s leading green chickpea supplier, I developed a LinkedIn-based strategy as they pivoted from B2C to B2B sales.
By updating their messaging, increasing brand awareness, and launching campaigns aimed at their ideal customer profiles (ICPs), we were able to successfully connect with three target accounts and close one deal within the first month. This strategy aligned perfectly with their new business model, driving immediate results and positioning them for long-term success.
SaaS campaigns that converted faster than your Netflix binge
Reimagining Mux: A Strategic Brand Launch in the World of SaaS
Fueling Growth: Supporting Spire’s Sales Team Through Targeted Marketing
Guerrilla Marketing at Its Finest: Drip7’s Budget-Free SaaS Campaign
I successfully developed and executed a comprehensive marketing strategy to launch Mux’s new brand and products. By focusing on clear messaging, targeted campaigns, and a well-coordinated go-to-market plan, I was able to build strong brand awareness and drive adoption for Mux’s innovative offerings. The strategy included a mix of digital marketing, content creation, and community engagement, ensuring that the brand and products resonated with the target audience. This approach positioned Mux as a key player in the video streaming space, achieving impactful results and accelerating growth.
Guerrilla Marketing at Its Finest: Drip7’s Budget-Free SaaS Campaign
Fueling Growth: Supporting Spire’s Sales Team Through Targeted Marketing
Guerrilla Marketing at Its Finest: Drip7’s Budget-Free SaaS Campaign
I developed a no-budget marketing strategy for Drip7 that successfully competed with much larger competitors. By focusing on creative guerrilla marketing tactics, organic content, and strategic outreach, I was able to amplify brand awareness without any paid advertising. We leaned into authentic storytelling, community engagement, and leveraging existing networks to create buzz and stand out in a crowded market. Despite going head-to-head with well-funded competitors, Drip7’s campaign achieved significant visibility and engagement, proving that innovation and agility can often outsmart big budgets.
Fueling Growth: Supporting Spire’s Sales Team Through Targeted Marketing
Fueling Growth: Supporting Spire’s Sales Team Through Targeted Marketing
Fueling Growth: Supporting Spire’s Sales Team Through Targeted Marketing
I have extensive experience in sales enablement and creating targeted campaigns, particularly for SaaS clients like Spire. I developed marketing strategies designed to directly support the sales team, focusing on generating qualified leads and driving conversions. By aligning marketing efforts with sales goals, I ensured that each campaign not only increased brand visibility but also empowered the sales team with the tools and content they needed to close deals. My approach consistently helped Spire accelerate their sales pipeline and achieve measurable growth in a competitive market.