Hi, I'm Allison.

Skilled in branding, messaging, and strategy, with a proven ability to craft compelling brand identities that resonate with target audiences. My expertise includes developing cohesive brand messages and strategic marketing plans that elevate brand perception and drive business growth. By aligning brand positioning with market trends and consumer insights, I create impactful campaigns that enhance visibility, engagement, and loyalty. My strategic approach ensures that every marketing initiative supports the overall brand vision and business objectives.

Skilled in lead and demand generation, as well as running Account Based Marketing (ABM) programs. I excel at crafting and executing strategies that attract high-quality leads and drive demand, leveraging data analytics and targeted digital campaigns. My expertise in ABM involves creating personalized marketing efforts tailored to specific high-value accounts, ensuring alignment between marketing and sales to maximize engagement and conversion rates. This integrated approach drives significant business growth and enhances customer relationships.

Skilled in sales enablement, specializing in equipping sales teams with the tools, resources, and strategies needed to effectively engage prospects and close deals. My expertise includes developing targeted sales content, optimizing sales processes, and implementing training programs that drive productivity and performance. By leveraging data-driven insights and aligning sales and marketing efforts, I ensure that sales teams are empowered to deliver compelling, personalized experiences that enhance customer relationships and accelerate revenue growth.

Skilled in project management, adept at overseeing complex projects from initiation to completion. My expertise includes defining project scopes, creating detailed plans, and managing resources effectively to ensure timely and within-budget delivery. I excel at coordinating cross-functional teams, mitigating risks, and maintaining clear communication with stakeholders to achieve project goals. My strategic approach and attention to detail ensure successful outcomes and continuous improvement in project execution.

Skilled in content creation, with a talent for crafting engaging, high-quality content across various platforms. My expertise includes developing blog posts, social media updates, video scripts, and marketing materials that resonate with target audiences and drive engagement. By leveraging storytelling techniques and data-driven insights, I ensure each piece of content aligns with brand messaging and strategic goals, enhancing visibility and fostering audience connection. My creative approach and attention to detail guarantee content that not only informs but also captivates.

Skilled in campaign execution, adept at planning, implementing, and managing marketing campaigns that achieve strategic objectives. My expertise includes coordinating cross-functional teams, optimizing campaign performance, and ensuring timely delivery within budget. I excel at leveraging data analytics to track progress and make informed adjustments, resulting in impactful and measurable outcomes. My attention to detail and strategic approach ensure that each campaign effectively engages the target audience and drives business growth.

Extensive experience in event marketing and planning, I specialize in creating and executing high-impact events that drive brand awareness, engagement, and measurable results. From strategy development to on-site execution, I ensure seamless planning and promotion to maximize attendance and audience interaction. My expertise includes multi-channel marketing campaigns across social media, email, and influencer outreach, as well as securing sponsorships and partnerships to enhance event impact. I manage logistics, oversee teams, and handle real-time problem-solving to ensure flawless execution. Additionally, I develop engaging content before, during, and after events to extend reach and maintain audience connection. 

With a deep understanding of the sports industry, I bring expertise in sports marketing, brand partnerships, fan engagement, and content strategy to create impactful campaigns that resonate with athletes and fans alike. I can talk the talk—I know the game, the lingo, and what truly drives audience connection. From managing digital campaigns and sponsorship activations to executing in-game promotions and athlete collaborations, I specialize in building brand visibility and fostering community engagement. My experience includes leading marketing efforts for major sporting events, developing content strategies that amplify storytelling, and leveraging social media to drive fan interaction. With a passion for sports and a results-driven mindset, I excel in creating marketing strategies that not only enhance brand presence but also strengthen the connection between teams, sponsors, and their audiences.

I excel in team development and management, creating high-performing, collaborative environments that drive results. With experience leading diverse teams across marketing, events, and brand strategy, I specialize in hiring, training, and mentoring individuals to maximize their potential. I foster a culture of accountability, creativity, and innovation while ensuring alignment with business goals. My leadership approach emphasizes clear communication, strategic delegation, and motivation, empowering teams to take ownership and deliver exceptional outcomes. Whether managing in-house staff, remote teams, or large-scale event crews, I thrive in building strong, cohesive teams that work efficiently and effectively to achieve success.